Since its foundation in the year 1980 SEJOUR MODEN GmbH is an expert in production, procurement and distribution in textile industry.

The Jeans Brand BLUE FIRE Jeans U.S.A. was launched in 2001 and has quickly emerged into the marketplace turning up in most of German high-end stores.
BLUE FIRE Jeans U.S.A. has created a contemporary denim based collection for both men and women who appreciate style, comfort and quality.

With representation in over five countries and an exclusive sales team BLUE Fire has managed to fit right into a high-end contemporary market. We only serve the best and distinguished fashion boutiques in Germany,  for example: Modehaus Schnitzler in Münster (www.modehaus-schnitzler.de), Lodenfrey in München (www.lodenfrey.de), Modehaus Garhammer in Waldkirchen (www.garhammer.de), Engelhorn in Mannheim (www.engelhorn.de), L+T in Osnabrück (www.l-und-t.de). Our customer base includes more than 600 clients who are served by 14 sales agents.

To express themselves people everywhere are wearing their BLUE FIRE Jeans U.S.A. with style, attitude and pride. This original style and its perfect fitting are only some reasons for BLUE FIRE’s success in the German denim marketplace. Made with the best fabrics innovative washings and a lot of attention to details BLUE FIRE Jeans U.S.A. wants to take the denim world to a new level.